Last week I wrote:
“Brave is the only approach to the Web that puts users first in ownership and control of their browsing data by blocking trackers by default, with no exceptions.”
Our premise is that the Web requires ads for much of its funding, but not the poorly performing ads and trackers that drive users to ad-blockers. And we want to enable micropayments as an alternative, without requiring infrastructure changes from websites and publishers. Finally, we must protect Brave users from tracking and malvertisement.
This week I’d like to dive into the details of how Brave will achieve these goals of better ads for the Web, micropayments where users want them, and better revenue for everyone through cutting