It's your device. It's your time. So make it your Internet.

How Brave Works for You

Last week I wrote:

“Brave is the only approach to the Web that puts users first in ownership and control of their browsing data by blocking trackers by default, with no exceptions.”

Our premise is that the Web requires ads for much of its funding, but not the poorly performing ads and trackers that drive users to ad-blockers. And we want to enable micropayments as an alternative, without requiring infrastructure changes from websites and publishers. Finally, we must protect Brave users from tracking and malvertisement.

This week I’d like to dive into the details of how Brave will achieve these goals of better ads for the Web, micropayments where users want them, and better revenue for everyone through cutting

How to Fix the Web

The Web is always in trouble for some reason or other. I remember when Microsoft came after Netscape and threatened to lock Web standards into IE. Only the Web is so big, with such reach to billions of users, that no one owns it. This means it will always be contested ground.

But the Web today faces a primal threat.

Some say the threat to the Web is “mobile”, but the Web is co-evolving with smartphones, not going away. Webviews are commonplace in apps, and no publisher of note is about to replace its primary website with a walled-garden equivalent. Nor can most websites hope to develop their own apps and convert their browser users to app-only users.

I contend